The KW Difference

The real estate industry has a few basic models: Traditional, Independent and Inter-Dependent. Our Inter-dependent model provides the support, training, tools and systems for our agents and encourages personal growth and wealth. Keller Williams Realty is “agent-centric” and decisions we make are made with our local “Agent Leadership Councils” in each of our market centers. We believe in “Careers worth having, businesses worth owning and lives worth living.

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Careers Worth Having

Gary Keller notes on the cover of The Millionaire Real Estate Agent, his best-selling guide to success in this business: “It’s not about the money. It’s about being the best you can be!” Having studied the systems used by thousands of the highest-producing agents in the industry, we’ve created the model for what it takes to succeed in real estate. We reinforce these winning models through training, coaching, educational events and a best-selling series of career guides.

Businesses Worth Owning

Our perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from our deep conviction that the agent, not the company, is the brand that matters most. Our primary role is to help agents grow their own businesses – beyond simply selling real estate. That’s why we stand behind our agents, not in front of them.

Lives Worth Living

Great riches only matter to the extent that they fund a great life with deeper meaning. Keller Williams is defined by a culture of agents who care deeply about each other and are committed to having a positive impact on their clients and their communities. We are a company that changes lives.