Building a solid referral base is a must for a successful real estate career. Think what the perfect prospect would be, identify this profile and understand what their needs are. This will help you focus and analyze your business and build systems and models around their needs.
Here are some questions that may help you narrow down your focus:
- Does your current business model support the needs of your prospects and clients at a high level?
- Do you deliver the service that encourages your referral base (including your clients) to trust you and eventually refer you?
- Do your team deliver the same high quality service you provide to your clients?
- Do all of those components fit together in order to provide a consistent flow of business for you?
- And, is your business delivery system, responsive, interesting and talkable?